John Lewis Christmas advert 2013
Personally I think it is no surprise that this year’s John
Lewis Christmas advert ‘The Bear and the Hare’ directed by Elliot Dear and Yves Geleyn was by far the most talked about Christmas advert. It held over
212,000 mentions on Twitter, compared with 38,000 for Sainsbury’s ‘Christmas in
a day’ and 37,000 for Marks & Spencer’s ‘Magic and Sparkle’, the idea behind this was to present the image of 'seeing christmas for the first time'
The advert itself was creative and I thoroughly enjoyed
watching it; however the advert itself failed to advertise any of the John
Lewis products which I think would’ve made the advert slightly better, not even
the clock at the end was an item of the company.
'Somewhere Only We Know' was sang by Lily Allen and reached number one and remained in that place for several weeks.
In my opinion this is the best advert John Lewis has made, because the message was 'The gift of giving'
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