John Lewis Christmas advert 2013 review

John Lewis Christmas advert 2013

 



 

 

 

 

Personally I think it is no surprise that this year’s John Lewis Christmas advert ‘The Bear and the Hare’ directed by Elliot Dear and Yves Geleyn was by far the most talked about Christmas advert. It held over 212,000 mentions on Twitter, compared with 38,000 for Sainsbury’s ‘Christmas in a day’ and 37,000 for Marks & Spencer’s ‘Magic and Sparkle’, the idea behind this was to present the image of 'seeing christmas for the first time'

The advert itself was creative and I thoroughly enjoyed watching it; however the advert itself failed to advertise any of the John Lewis products which I think would’ve made the advert slightly better, not even the clock at the end was an item of the company.

'Somewhere Only We Know' was sang by Lily Allen and reached number one and remained in that place for several weeks.

In my opinion this is the best advert John Lewis has made, because the message was 'The gift of giving'

 



M&S Christmas TV advert review

Marks & Spencers Christmas advert 2013

 

 

 

This is the advert for the Marks & Spencers christmas range,

Personally i didn't like it, because it didn't interest me and didn't make me want to go out and purchase any of the items.

However, the idea behind it is good, because it is creative and i like the idea of changing from Alice in Wonderland, to Arabian Nights, to Wizard of Oz.

 

                     



Pfizer 'Graffiti' commercial review

Pfizer 'Graffiti' Commercial

This is an advert for Pfizer, which is a company based in America. It is the world's largest research-based pharmaceutical.

This specific one of many moving, emotional and touching the company have produced.

The storyline basically presents a young a teenage boy, who at the beginning is shown looking suspicious and thug like, but enters his home and gets glares from his family, he then walks upstairs and meets his sister who is clearly very ill. He then walks towards the window and opens the curtains, a huge grafitti display is presented on buildings opposite the home, the message on the building reads 'Be Brave'.
The commercial stood out amongst others because the message was good, the message was 'sometimes it takes more than medication' which is true.













































































































































































































































 

 



Phones 4 U Scary Mary advert review

Scary Mary advert

 

 

This is the Scary Mary Phones 4 U advertisement, it unusually spreads a controversial message that if  people missed these deals the deals would 'haunt' you. A series of Halloween themed adverts were released for Phones 4 U around Septemeber of 2011, and hundreds of complaints were made, many found it distressing and not appropriate for children. The advert features the ghost of a young girl haunting a woman in the style of an adult horror movie unsuitable for children though shown during the day when children are most likely to be viewing television, in my opinion this advert should have been shown after 9 o'clock when younger viewers would be in bed, it definatley advertises the deals well, but the message should have been portrayed differently.

Learning how to use Final Cut Pro with James correctly

Final Cut Pro- things you need to know

The top left of the screen is where the browser is located, where all the clips are stored.
The top middle of the screen is where the viewer is located, where you view your clips and cut them.
The top right of the screen is where the canvas is located, where you view your sequence.

The bottom of the screen is where the the timeline is located, this is where you can edit footage/place effects/cut clips etc.

The bottom of the screen is also where the sequence is located, this is where you can cut/merge and edit images together.

To edit the sequence-
First go to SETTINGS then to SEQUENCE SETTINGS then select TIMELINE OPTIONS, where you can edit your TIMECODE.

What is the timecode?

00:   00:   00:   00
Hours          Minutes        Seconds       Frames

Introduction

I am using this blog to record all my research and progress into Advertising

I am to upload videos, photos of existing adverts; analysing them, and my final piece